I recently attended a talk with John Mackey, owner of the Whole Foods grocery chain (recently purchased by Amazon). Mackey spoke of the ideals of conscious capitalism – a method for re-imagining our business system to build a more cooperative, positive and prosperous future.
Successful businesses today get a bad rap. It all seems to be about money and garners little respect from intellectuals and the masses. It’s frequently positioned as taking advantage of employees, ripping off consumers, hurting the environment, and breaking up communities. Why is this? To Mackey, we, as business people, don’t do a good job marketing ourselves.
According to Mackey, there are four Components to the Conscious Capitalist Model.
Yet, for many, the purpose of business is solely to make money –
Mackey thinks this is an odd premise. What’s the purpose of a doctor? To heal people. However, they’re usually the highest paid people in society. All professions harken back to a higher purpose, teachers, architects, even attorneys.
Mackey believes business needs profit to fuel its higher purpose. For example, Google’s mission is to organize the world’s information. This higher purpose helps to unify society and provides a massive transformative function. In turn, it inspires people and teams to create positive change.
The value chain extends to another level – the supplier stakeholder. Mackey recommends treating suppliers as your partners, not just vendors, and to consider them as part of your win/win engagement. Don’t’ treat anyone like a sucker or a fool in your financial dealings with vendors, but rather approach them as aware, conscious partners and find a happy medium. He professes that if you do the right thing by everyone you deal with, things will work out.
Ultimately, the value creation extends to delighted, repeat customers, and a vibrant, responsive community – and from here, the cycle continues.
What are the qualities of a conscious leader? Conscious leaders are authentic, passionate, and self-aware. They possess high levels of analytical, emotional and systems intelligence, with an affinity for servant leadership and high integrity. They embed a shared purpose into their organizations and help their teams evolve and grow, guided by love and care.
At the end of the day, the biggest challenge for leaders is to maintain the awareness required to manage, make wise decisions, and evolve in positive, constructive directions as human beings.
According to Mackey, the characteristics of a conscious culture are TACTILE: Trust, Accountability, Care, Transparency, Integrity, Loyalty, and Egalitarianism.
To conclude, Mackey offered a few final recommendations:
According to Mackey, says building a successful business is the fun part – mentoring people, and creating success for others is what’s so rewarding. There will always be challenges, you just need to regroup and overcome them. This is what makes the true leaders stand out.
To see how Intivix incorporates Conscious Capitalism into our work culture to increase service value and effect for our valued clients, get in touch with our team today at (415) 543 1033 or email@example.com.