As proud as your San Francisco IT Consulting company, Intivix team is of the quality of service we provide our many valued clients, we know that it’s not the sole factor in our success. In order to achieve real success in the modern business world, organizations such as ours have to strive for comprehensive excellence, in everything that we do. That includes marketing.
We’re proud to have recently been featured in “The Doyle Report: Branding the MSP Organization” posted this month on MSPMentor.net, thanks to our commitment to continually improving our marketing efforts. The article specifically mentions how the Intivix brand has changed since we began as a business – did you know that we haven’t always been called Intivix?
Twenty-one years ago we began as LanXpert Corp., a perfectly workable name in the pre-cloud era. However, once the cloud gained global popularity around 2009, our leadership team knew it was time to make a change. Whereas other businesses may worry about losing recognition by changing their name, our leadership understood that in order to align our branding with the changing face of Information Technology, we would have to change as well or be left behind.
After considering nearly a thousand available names for the new company brand, we decided to go about naming the business in a somewhat unconventional way – by combining a number of words that represent the way we do business:
Put this all together and you get Intivix, the uniqueness of which allowed us to claim all social media and online handles and accounts needed, as well as providing us with ideal SEO, given that our brand can’t be easily confused with anyone else’s.
It was all about making an identity for ourselves that would excel in the modern IT world, as mentioned by Stuart Crawford in the MSPMentor article:
“Marketing is an absolute must, but you still have to do more than merely attract people to your company; you also have to create an identity for it,” said Crawford in the article.
This major change in branding, as a part of our ongoing effort to improve our marketing in order to find and serve new clientele, is in line with our company values as a whole. At the end of the day, our focus is the customer, and effective marketing is a part of that.
How do we help our clients achieve more? We start every day with the mission of helping people like you do their work with greater ease and to greater effect. We also follow a set of core principles that help to define the quality of service we offer:
All of this that defines our company begins with our ability to attract and interact with new clients. Had we remained LanXpert Corp., our brand would’ve been associated with LAN-based technology, which has been completely overtaken by the cloud in recent years. Under our new brand, it’s much easier to build an identity around the cloud services we offer our clients today, such as:
For more information about our core values, the many IT consulting solutions we offer, and how they can help your business, get in touch with Intivix right away at (415) 543 1033 or firstname.lastname@example.org.