Being The Top San Francisco IT Company Is Very Hard Work!!! But, something we continue to strive for each day.
Our work with Robin Robins is just one example of how we continue to sharpen our saw…this allows us to provide the best possible IT services.
One of the trickiest aspects of finding real success with your business is learning how to market yourself. Even if you and your team are the very best at what you do and are miles ahead of your competitors when it comes to quality of service and expertise, if you don’t know how to grab the attention of prospective customers long enough for them to see that, it doesn’t matter how great your business is.
Marketing seems easy… until…You fail at it. If you can’t quite figure out what you’re doing wrong, I promise it’s not just you. There’s a reason big companies have dedicated marketing departments – marketing yourself well takes time, effort, and a keen understanding of who your audience is and how to appeal to them. It seems easy enough in theory, but for a lot of businesses, it all falls apart during the execution.
Helping businesses who don’t have a team of marketing experts at their disposal figure out how to get the job done right anyway has become an impressive industry all on its own, and the Intivix team recently had the chance to learn from one of the best – Robin Robins. We took part in her marketing boot camp and realized that there was no way we could keep everything we learned there to ourselves.
The event’s amazing panel of guest speakers offered some great information and insight. The change was a familiar theme across many of the presentations. Change is hard. A fear of or aversion to change means that many folks are perfectly comfortable staying mediocre at best rather than embracing change and putting in the time and effort needed to improve. As long as you’re comfortable, you aren’t motivated to change no matter how beneficial it would be.
Making progress means getting uncomfortable and embracing it. Change is perceived as bad only because business leaders are not stating otherwise. By painting clear expectations and speaking with confidence, your team will fall in line with your new direction with minimal resistance.
It’s important to remember that marketing isn’t a one-man job, it’s a group effort. Everyone needs to be on the same page, and working towards the same goal. A great business leader connects with their team by showing vulnerability. When you stop pretending that you already know everything, you provide the landscape needed for a shared experience, which builds synergy and encourages your team to share their experiences together in a supportive environment that lets everyone grow and progress together. This aligns teams, drives progress, creates accountability, and improves communication.
The only way to measure the effectiveness of your marketing efforts is client feedback. Much of the feedback you receive from your clients will depend on the questions you ask and the method in which you ask them. Respect their time by keeping emails and surveys quick and easy to respond to, and keep your questions concise and to the point.
Keeping your word and staying committed to expectations and goals is a huge part of what makes your brand and allows you to build a name for your business. Reputation is everything, and you only have one shot at shaping yours before the rest of the world decides for themselves who you are. As nice as it would be to have complete control over every aspect of how your business is viewed from the outside, it’s unrealistic. But you do have control over how your business presents itself, and you need to use that control to your full advantage.
Part of that is being willing to work hard with integrity, flexibility, and personality – you are humanizing your company and earning the trust of your customers by presenting your business to them not as a faceless entity that offers a service, but as a group of individuals with a common purpose. Your staff is amazing, and you should be advertising that fact where you can.
Work is work, but that doesn’t mean it can’t be fun. Embrace the aspects of your business, your team, and your industry that helps set you apart from the competition and showcase them. Again, you need to be willing to let your business’ personality shine through.
We as human beings have a tendency to become comfortable even if we don’t like what we’re doing. It’s not till we’re forced to make changes that we take action… and by waiting for outside factors to push you into action, it may be too late. So why wait? Make those changes now, and see how far you can take your business.