I get this question a lot and barnraisersllc.com had already posted a perspective very similar to my own, so all credits to them for the list below. I think they hit the nail on the head with their artice ‘8 Reasons Content is King for SEO’…original article is here http://tinyurl.com/bpktcqv. I have reduced that list to the 7 most important considerations for SEO:
- LINKS: The #1 measurement search engines use to determine search rank isn’t keywords, its links; that is, the number of websites that follow your website. After that, the search engines measure how many links there are to the websites that link to yours. This may sound complicated. It’s not really. It means if you consistently put out good content, people are drawn to your website and your search rank increases.
- AUTHORITY: Websites with a strong network of links have ”authority.” When search engines determine you have “authority,” this is what boosts search rank. “Authority” is substantiated with good content, not just keywords.
- KEY-PHRASES: Actually, most of us don’t search using words in the first place; we use phrases. You probably do too. It’s much easier to secure a high rank from a key-phrase than a keyword because there is less competition. When you have good content, key-phrases can be written more naturally and strategically.
- UPDATES: Search engines place a high value on how often you update the content on your website. They place less value if you just update the same keywords.
- BLOGS: Most SEO experts extol the practice of having a blog on the homepage of a website. A blog lets the search engines know a website is active and dynamic. It’s a signal to the search engines that says “hey, there is something going on here – take a look.” And, in fact, they do. A blog is also an example of how social media tools helps SEO.
- META-TAGS: Meta-tags are keywords placed on your dashboard of website – in other words, behind the scene. While this tactic was somewhat effective in previous years, it has steadily become less and less effective. Many believe it has little more than marginal, if any, value now. This shows that as search evolves the emphasis is on content is increasing.
- LONG TAIL: There are generally a small number of words that are used most frequently in search for a particular website. This is called the “short tail.” But there are also a large numbers of words that are used less frequency – the “long tail.” Both areas are worth pursuing. If you are producing good content, you can incorporate more keywords from the “short tail” and “long tail” and reap the benefits of both.
I hope this helps you find improvements to better market your business through effective use of your web site! If you still have questions or need more info or help you can contact us using the contacts page or send an e-mail to firstname.lastname@example.org. Phone contacts are also below.